Seal #1 – Start Correctly
If you’re in the beginning stages of starting your business or organization, building a solid reputation at the start helps you to be known as a trustworthy business to work with. Reputation is what people think about you and about your business, products and services.
Even if you’ve been in business for a while, reputation is important because it’s never been easier for people to share what they feel about your business online. That information about your reputation, those feelings about your reputation and how you deliver your products and services can now spread like wildfire.
This is the beginning of establishing a good reputation for excellence in the eyes of your customers and investors.
Seal #2 – Improve Strategically
Now that you’ve structured your business correctly, it’s time to improve on that. It’s time to Reach.
Reach is making sure that you’re getting in touch with more of your qualified prospects every single day. It’s pretty obvious that if you want to grow your business you need to get more of your targeted prospects to know who you are.
If they don’t know who you are, they can’t buy from you. So, Reach is the process and the systems you use to get in touch with more prospects and let them know about your business.
You need effective, strategic marketing techniques to help you own the attention of your ideal prospects and consistently fill your sales funnel.
When you use marketing strategically, this positions you as the preferred choice in your industry and increases profitability.
Seal #3 – Grow Effectively
Once you've done all of the hard work of getting a customer, it’s time to grow your business. We call this process, Resell.
Resell is making sure that you maximize the lifetime value, or LTV of every customer you get by continuing to resell them your products and services, to up-sell them to more expensive products and services and to cross-sell them to other complimentary products and services. McDonald’s is the classic example: ‘Do you want fries with that?’ ‘Do you want to supersize your order?’
These days there are so many cost-effective and trackable ways to bring customers back to your business. To give you just one example, consider SMS coupon campaigns. With monthly costs lower than $30 to send 1000 text messages, and average redemption rates of 20 percent or more, it potentially costs less than 30 cents per customer in your door!
The definition of redemption is the act of exchanging something for money or goods. An example of redemption is using a coupon at the grocery store or SMS coupon campaigns on your website.
Seal #4 – Impress Dramatically
By now, your customers will be impressed at the level of professionalism they experience; giving them the confidence they need to work with you.
Since you’re doing such a great job taking care of your customers and keeping them happy, the best thing you can do is get Referrals, so that they are doing the marketing for you!
Well, it’s well known that if you just leave it up to people to do referrals for you, very few will, even if they are very happy with you. You have to make it very easy for them to do it—almost effortless—if you really want to maximize your referrals.
We all want referrals because they help us save money on marketing, right? But there’s even more to gain from referrals than cost savings: according to a case study noted in the Harvard Business Review, referred customers are, on average, about 18 percent more likely than others to stay with a company and they generate 16 percent more in profits!
So, to sum it up, it's our experience that maximizing any of these Seals can lead to 25 percent growth at your business, and maximizing all four gets a compounding effect, helping a business really explode and start growing fast.
Does that make sense? Do you see how having marketing systems in place to optimize each of these 4 Seals could maximize the growth of your business?
If you really want your business to stand out from the crowd, then you have to build your business correctly and use marketing strategically to make your business sensational and memorable in the eyes and thoughts of your customers.