White On White Enterprises is a Marketing Systems Provider that helps emerging entrepreneurs and small businesses leverage proven marketing systems to get dramatic growth in their business.
We are passionate about helping small, local businesses and professional practices create scalable, profitable marketing systems that enable them to achieve their growth goals.
We use the most cost-effective and results-driven online and offline marketing strategies and tactics for our customers.
We help businesses grow by improving their achievement in the four strategic marketing drivers of business growth: reputation, reach, resell and referral.
We work continuously to stay on the cutting edge of knowledge in the field of marketing—particularly local and internet marketing—while remaining grounded in proven marketing strategies and practices.
Seal #1 – Start Correctly
If you’re in the beginning stages of starting your business or organization, building a solid reputation at the start helps you to be known as a trustworthy business to work with. Reputation is what people think about you and about your business, products and services.
Even if you’ve been in business for a while, reputation is important because it’s never been easier for people to share what they feel about your business online. That information about your reputation, those feelings about your reputation and how you deliver your products and services can now spread like wildfire.
This is the beginning of establishing a good reputation for excellence in the eyes of your customers and investors.
Seal #2 – Improve Strategically
Now that you’ve structured your business correctly, it’s time to improve on that. It’s time to Reach.
Reach is making sure that you’re getting in touch with more of your qualified prospects every single day. It’s pretty obvious that if you want to grow your business you need to get more of your targeted prospects to know who you are.
If they don’t know who you are, they can’t buy from you. So, Reach is the process and the systems you use to get in touch with more prospects and let them know about your business.
You need effective, strategic marketing techniques to help you own the attention of your ideal prospects and consistently fill your sales funnel.
When you use marketing strategically, this positions you as the preferred choice in your industry and increases profitability.
Seal #3 – Grow Effectively
Once you've done all of the hard work of getting a customer, it’s time to grow your business. We call this process, Resell.
Resell is making sure that you maximize the lifetime value, or LTV of every customer you get by continuing to resell them your products and services, to up-sell them to more expensive products and services and to cross-sell them to other complimentary products and services. McDonald’s is the classic example: ‘Do you want fries with that?’ ‘Do you want to supersize your order?’
These days there are so many cost-effective and trackable ways to bring customers back to your business. To give you just one example, consider SMS coupon campaigns. With monthly costs lower than $30 to send 1000 text messages, and average redemption rates of 20 percent or more, it potentially costs less than 30 cents per customer in your door!
The definition of redemption is the act of exchanging something for money or goods. An example of redemption is using a coupon at the grocery store or SMS coupon campaigns on your website.
Seal #4 – Impress Dramatically
By now, your customers will be impressed at the level of professionalism they experience; giving them the confidence they need to work with you.
Since you’re doing such a great job taking care of your customers and keeping them happy, the best thing you can do is get Referrals, so that they are doing the marketing for you!
Well, it’s well known that if you just leave it up to people to do referrals for you, very few will, even if they are very happy with you. You have to make it very easy for them to do it—almost effortless—if you really want to maximize your referrals.
We all want referrals because they help us save money on marketing, right? But there’s even more to gain from referrals than cost savings: according to a case study noted in the Harvard Business Review, referred customers are, on average, about 18 percent more likely than others to stay with a company and they generate 16 percent more in profits!
So, to sum it up, it's our experience that maximizing any of these Seals can lead to 25 percent growth at your business, and maximizing all four gets a compounding effect, helping a business really explode and start growing fast.
Does that make sense? Do you see how having marketing systems in place to optimize each of these 4 Seals could maximize the growth of your business?
If you really want your business to stand out from the crowd, then you have to build your business correctly and use marketing strategically to make your business sensational and memorable in the eyes and thoughts of your customers.
4 Major Concerns Entrepreneurs Must Answer
Although you may have many concerns, we’re going to take the top 4 and deal with those here. You’ll probably find answers to other question or concerns in our Blog or through other resources we have on our site.
1. I Don’t Know How To Start
One of the biggest obstacles that an emerging entrepreneur faces is how to manage a steady job while trying to start their own business. Many entrepreneurs fail the first time they try to start a business because they make the mistake of abandoning their current career without getting the proper knowledge of what it takes to run a successful business first.
2. I Don’t Want To Fail
If you want to start your business correctly, one of the first things you must do is to start seeing the world from the top down, from an entrepreneur’s perspective, rather than from the bottom up, from an employee’s perspective.
3. I Don’t Have Enough Finances To Start A Business
When it comes to financing your business, it’s important that you understand the difference between a micro business vs. a small business, because each one has its own funding challenges.
4. I Don’t Have A Good Enough Idea To Start A Business
A common characteristic we see in many people trying to start their first business is that they try to come up with something ultra-unique, a never-seen-before business model. They think that if it’s not incredibly unique or earth shattering then it’s not good enough, and unfortunately, it stops them from getting started.
Well, that fact of the matter is this: whatever is truly unique can be replicated. What you need is something dramatically more effective than being unique.