White On White Enterprises
Start Your Business Correctly, Improve Your Business Strategically, Grow Your Business Effectively And Impress Your Customers Dramatically!
Don't Just Look Sensational, Be Sensational!
Seal of Excellence #1 – Start Correctly
It's never been easier for potential customers to find out what others think about your business.
As you know, people today search online before they buy. We know that people put a lot of stock in what they read online. In fact, studies show that 74 percent of U.S. consumers choose to do business based on online feedback—even when it’s from total strangers!
If you’re in the beginning stages of starting your business or organization, building a solid reputation at the start helps you to be known as a trustworthy business to work with.
Therefore, you must structure your business properly by implementing fundamental systems established by the most successful companies to correctly start and effectively operate a thriving business.
This is the beginning of establishing a good reputation for excellence in the eyes of your customers and investors.
The P4 Business Blueprint is perfect for beginning entrepreneurs who are trying to put the pieces of the puzzle together to correctly start and effectively operate a thriving business. It addresses some of the major challenges most businesses face.
You only get one chance to make a first impression and having a website that properly conveys your brand, services, products and has compelling calls to action is key to building a good reputation.
The WOWE Mobile First Pro Marketing System Websites does all of that and more.
Seal of Excellence #2 – Improve Strategically
Now that you’ve structured your business correctly, it’s time to improve on that. It’s our experience that a business that wants to grow needs to make sure that more people know about it today than did yesterday.
If you’re not meeting new people and telling them about your product or service, you’re not developing a pipeline of potential new customers and you are going to see fewer sales in the future as a result.
You need effective, strategic marketing techniques to help you own the attention of your ideal prospects and consistently fill your sales funnel.
When you use marketing strategically, this positions you as the preferred choice in your industry and increases profitability.
Join our Marketing Minute FREE Weekly Newsletter subscription designed to give you effective, strategic marketing techniques to help you own the attention of your ideal prospects and consistently fill your sales funnel.
Seal of Excellence #3 – Grow Effectively
Once you've done all of the hard work of getting a customer, it’s time to grow your business.
You need to make sure to maximize the lifetime value, or LTV of that customer. And that means increasing the dollar value of each transaction or by increasing the frequency that customers buy, either by offering add-on services or upsells or cross-sells. McDonald’s is the classic example: ‘Do you want fries with that?’ ‘Do you want to supersize your order?’
These days there are so many cost-effective and trackable ways to bring customers back to your business. To give you just one example, consider SMS coupon campaigns. With monthly costs lower than $30 to send 1000 text messages, and average redemption rates of 20 percent or more, it potentially costs less than 30 cents per customer in your door!
The definition of redemption is the act of exchanging something for money or goods. An example of redemption is using a coupon at the grocery store or SMS coupon campaigns on your website.
If you really want to grow effectively, then you must build your list so that you can activate and reactivate your customers. Our Customer Connection Revenue System utilizes SMS as one of the core channels for driving more customers to your business.
Seal of Excellence #4 – Impress Dramatically
By now, your customers will be impressed at the level of professionalism they experience; giving them the confidence they need to work with you.
Since you’re doing such a great job taking care of your customers and keeping them happy, the best thing you can do is set up systems to maximize the benefit you get from them, right? So that they are doing the marketing for you!
Well, it’s well known that if you just leave it up to people to do referrals for you, very few will, even if they are very happy with you. You have to make it very easy for them to do it—almost effortless—if you really want to maximize your referrals.
We all want referrals because they help us save money on marketing, right? But there’s even more to gain from referrals than cost savings: according to a case study noted in the Harvard Business Review, referred customers are, on average, about 18 percent more likely than others to stay with a company and they generate 16 percent more in profits!
Another way to impress your customers dramatically is to text-enable your business with Opportunity Recapture SMS to turn your missed calls into opportunities. You’ll capture more opportunities immediately, provide better service, and build a database of contacts to market to all at once.
MARKETING MINUTE
WOWE’s Marketing Minute FREE Weekly Newsletter is for serious emerging entrepreneurs and small business owners who want to develop a pipeline of potential new customers and grow their business.
This informative newsletter is designed to give you effective, strategic marketing techniques to help you own the attention of your ideal prospects and consistently fill your sales funnel.
1. I Don’t Know How To Start
One of the biggest obstacles that an emerging entrepreneur faces is how to manage a steady job while trying to start their own business. Many entrepreneurs fail the first time they try to start a business because they make the mistake of abandoning their current career without getting the proper knowledge of what it takes to run a successful business first.
2. I Don’t Want To Fail
If you want to start your business correctly, one of the first things you must do is to start seeing the world from the top down, from an entrepreneur’s perspective, rather than from the bottom up, from an employee’s perspective.
If you want to have a viable business and not work yourself to death with an employee’s thought pattern, you must be able to make growth systematic and predictable.
3. I Don’t Have Enough Finances To Start A Business
When it comes to financing your business, it’s important that you understand the difference between a micro business vs. a small business, because each one has its own funding challenges.
4. I Don’t Have A Good Enough Idea To Start A Business
A common characteristic we see in many people trying to start their first business is that they try to come up with something ultra-unique, a never-seen-before business model. They think that if it’s not incredibly unique or earth shattering then it’s not good enough, and unfortunately, it stops them from getting started.
Well, that fact of the matter is this: whatever is truly unique can be replicated. What you need is something dramatically more effective than being unique.
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