I Don’t Have A Good Enough Idea To Start A Business
A common characteristic we see in many people trying to start their first business is that they try to come up with something ultra-unique, a never-seen-before business model.
They think that if it’s not incredibly unique or earth shattering then it’s not good enough, and unfortunately, it stops them from getting started.
Well, that fact of the matter is this: whatever is truly unique can be replicated. Your uniqueness will eventually catch the eye of your competition who can do the same thing cheaper, faster or better, and before you know it, your market share is gone.
What you need is something dramatically more effective than being unique. You need to have an uncommon offering, which is doing something others are doing, but in a totally different way that others are not.
Being different is an improved method for being better.
What drives Coke’s products is not the fact that their products taste a bit better than the knock-offs, but instead the fact that they are seen as different. Different is a good thing.
Robert Bloom’s bestselling book “Inside Advantage” teaches that “inside” every business is a valuable underutilized or undiscovered “strategic asset” that, when identified and nurtured, will create growth and ultimately become your most valuable asset.
He calls this 'growth from the inside'.
Growth from “inside” is the fastest, easiest, and lowest cost way to grow any type or size business and requires little or no investment in infrastructure or advertising.
This becomes your 'Inside Advantage'.
Don’t just look sensational, be sensational.